Brand, culture, social networks take center stage in recruitment

Dive Brief:

  • A report[1] from RPO provider Randstad Sourceright identified three major trends in how companies connect with top talent in today’s challenging recruiting landscape. These include the increasing role of the employer brand, culture, and the rise of online talent communities
  • Two-thirds of HR leaders surveyed say their organization is more focused on employer branding than they were five years ago. Randstad Sourceright predicts that investing in the creation and continuous improvement of a differentiated company culture will be a priority for C-suite executives this year.
  • Overall, 50% of employers plan to invest in social media and online community management in 2015 to better tap this source of talent.

Dive Insight:

Finding the best talent available has become increasingly difficult in recent years, requiring employers to continuously adapt their recruiting strategies to keep up with changing demands, according to Robert Lopes, president, Recruitment Process Outsourcing (RPO) for Randstad Sourceright.

“Our Talent Trends research uncovers both the challenges companies face in connecting with right-fit candidates, and the strategies they’re using to overcome these obstacles,” he said.

That’s somewhat similar to recruiting hurdles HR executives have faced in recent years, but now those trends—brand, culture and social networks—are growing even more critical.


  1. ^ report (

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